The Perfect Content Creation Formula for Non-Creative Entrepreneurs
Want to create content that captures your ideal client's attention? Discover the simple method to craft engaging posts even if you're not naturally creative. Create scroll-stopping content even if you’re not a creative person.
As an entrepreneur, you know content is key to attracting your ideal clients online. But if you don't consider yourself a naturally creative person, you likely struggle to create content that stops the scroll.
You sit down to write a post and the blinking cursor mocks you as your mind goes blank. You wonder how you can create content that grabs attention when you feel you’re just not that creative.
When your content falls flat, your ideal clients don't see the value you offer. The good news is, you can create magnetic content even if creativity doesn't come naturally.
In this post, I'll share my go-to method to craft engaging content that captures your dream client's attention. You'll discover the 3 key ingredients your content needs to stand out and get your ideal clients to raise their hands to work with you.
Ready to create content that wows your audience even if you don't have a creative bone in your body? Let's dive in.
What is the perfect content creation approach for entrepreneurs who aren't naturally creative?
The perfect content creation formula for non-creative entrepreneurs is a simple, step-by-step system that helps you create engaging content and get it out into the world efficiently, even if you feel like you don't have a creative bone in your body.
Basically, there's a tried-and-true way to create content that'll make your dream clients stop in their scroll, without having to depend on some elusive "creative muse" or spend hours agonizing over every post.
And the best part? When you have this content creation formula locked down, you can finally show up online consistently without wanting to pull your hair out from the stress and overwhelm.
Ingredient 1: Specificity
Specificity in content marketing means creating content that speaks to a specific person about a specific problem and offers a specific solution.
The more specific your content is, the more it resonates. Many service providers make the mistake of trying to appeal to everyone. They keep their content general and end up attracting no one.
The key to creating specific, engaging content is to know your ideal client inside out. Once you nail down their characteristics, challenges and goals, tailor your content to speak directly to them.
For example, rather than creating a post like "5 Tips to Boost Your Confidence," create one like "5 Ways Solopreneurs Can Boost Confidence Before Live Video." The more specific title will catch your ideal client's attention because it's relevant to them.
Ingredient 2: Emotion
Emotion in content refers to content that makes your audience feel something, like inspired, understood, fired up, or curious.
People may forget what you say but they'll remember how you made them feel. Yet many entrepreneurs shy away from emotion in content for fear of being "unprofessional."
In reality, the most engaging content strikes an emotional chord. What can you do to create emotional resonance?
Use vivid storytelling to paint a picture. Evoke the frustrations and desires of your ideal client. Ask thought-provoking questions. Create a sense of urgency.
For example, rather than starting a post with a line like, "Live video is a great marketing tool," try, "Imagine if your dream clients began reaching out to you daily, eager to work with you after watching your videos. How would it feel to have a waitlist of ideal clients because your content was just that compelling?"
Ingredient 3: A Unique Perspective
A unique perspective is simply your take on a topic. It's your opinion, methodology or framework that offers a fresh viewpoint.
Here's where you have an opportunity to set your content apart. Of course, your perspective should align with your brand and values. But don't be afraid to assert a strong point of view.
Many service providers worry about being polarizing. So they play it safe and parrot the same generic advice as everyone else. As a result, their content gets lost in the sea of sameness.
To showcase your unique perspective:
Audit your industry to identify gaps or mistakes in common wisdom
Take a contrarian stance on a popular topic
Put your own spin on a proven concept
Coin a signature method or system
For example, rather than rehashing a post like "How to Grow Your Email List," you could angle it as, "Why Trying to Grow Your Email List is Holding You Back."
Putting It All Together to Create Scroll-Stopping Content
There you have it! The 3 ingredients to create engaging content even if you're not a creative genius.
I know putting yourself out there can feel scary at first. But your dream clients are waiting for you to show up and serve them. Challenge yourself to apply one ingredient at a time until you're consistently creating content that commands attention.
What if you could magnetize your dream clients with content in just a few hours a month?
That's exactly what Content Domination will help you do. This course walks you through my proven method to plan, create and leverage content that positions you as the go-to expert in your niche.
All of this so you can book out your services on demand and make the income and impact you desire, while spending less time in content creation mode.
Ready to create content that converts followers into paying clients?
I help female coaches sell out their offers using fire content without burning out. Book a free breakthrough session to see how I can help you massively increase your presence and productivity online. 👇🏻
