The kind of business advice that holds up when life stops cooperating.

Real strategy. Real stories. Real conversations.

Hi! I'm Laura!

I’m a marketing strategist, agency owner, and coach for women building coaching and service-based businesses that actually hold up in real life.

I started as a teacher. Built a makeup account in 2014 that took off. Turned it into a marketing agency in 2019. Scaled it to multiple six figures while becoming a single mom, walking through a divorce, and rebuilding everything from the studs up.

The version of business I teach isn't theory.

It's what worked when the wifi was spotty, the toddler was teething, and the revenue still had to come in.

I'm not the guest who shows up with recycled tips and a polished origin story.

I'm the one who'll talk honestly about:

✨ What it actually takes to scale past the agency owner bottleneck

✨ Why most marketing advice doesn't survive contact with real life

✨ How to sell coaching, services, and digital products in the same business without confusing your audience

✨ The parts of entrepreneurship that don't make it to the highlight reel and what to do when you're in them

You'll get strategy, honesty, observational humor, and a guest who doesn't need three days to prep because she's lived every topic on the list.

What I Bring to the Convo

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What I Bring to the Convo *

Signature Topics

👉 Building a business that holds up when life falls apart

👉 The truth about content that converts (and why most of what's taught doesn't)

👉 Going from hourly VA to retainer agency without burning out

👉 Scaling as a single mom without losing your kid, your sanity, or your standards

👉 Hiring before you "feel ready" and the systems that make it work

👉 How to sell coaching when you're known for done-for-you (and vice versa)

👉 Rebuilding personally and professionally after divorce

👉 Using your real life as the engine of your content without oversharing

👉 Why most coaches sound the same and how to sound like yourself

featured on

The Unfiltered CEO with Abby Bradetich

Episode: Personalizing Your Content & Building a Sustainable Business with Laura Martinez
A conversation about being multi-passionate, weathering life's curveballs, channeling Mel Robbins energy, and translating who you actually are into your content without filtering yourself into someone unrecognizable.
We covered building SOPs without overwhelm, taking imperfect action, and why releasing expectations is where the real results show up.

Listen Here
The Life We're Given with Brandi Lewis

Episode: Rebuilding After Divorce — Therapy, Community, and Finding Yourself Again
An honest conversation about resilience, community, and the role therapy played in rebuilding. We talked about the importance of women discovering their skills, building businesses that are actually sustainable, dating after divorce, and the power of taking it one day at a time when life doesn't go as planned.

listen here