Building A Strong Foundation For Your Marketing Strategy
Creating compelling content is a fundamental aspect of any successful marketing strategy. We’ve all heard the experts talk about content pillars over and over again, but having solid content pillars will truly help organize your content.
Understanding Content Pillars
What are content pillars?
Content pillars are the core topics that form the foundation of your content strategy. These should be topics that you have expertise in, are passionate about, and have no issues discussing at length.
I always recommended starting with 4-5 content pillars and creating 6-7 subtopics for each one. This will give you the opportunity to expand on each core pillar and discuss each in great detail.
The content pillars you create will serve as a guideline for creating your marketing content, ensuring consistency and coherence across all platforms.
Content Pillars and Content Creation
Streamlining Your Content Creation Process
Having well-defined content pillars will give you a roadmap for generating fresh and relevant content consistently. You won’t have to brainstorm every time you want to post on social media or send an email; instead you can focus on expanding and exploring your content pillars, ensuring that your content aligns with your overall brand messaging and target audience/ideal clients.
Plus, content pillars will save you time when planning your content and who doesn’t want that?
Crafting Compelling Captions and Copy
Copywriting and Content Pillars
Your copy is one of the most important (if not, most important) part of your content. Integrating your content pillars into your captions and copy will allow you to create a consistent and compelling narrative that will captivate your audience. This helps you establish yourself as an authority (something we all want to do), while maintaining an authentic and relatable tone.
Content pillars give your copy a sense of direction, making it more focused, engaging, and effective. More effective = more conversions.
The power of Authenticity
Building Trust through Authentic Content
Authenticity is the most important part of having an online presence. People crave genuine connection with businesses…nothing fake should be going on in your socials!
Content pillars help you create authentic content that reflects your values and resonates with your target audience. By consistently delivering valuable and relevant content aligned with your pillars, you build trust, credibility, and long-term relationships with your audience.
Authenticity is the cornerstone of attraction marketing, attracting and retaining loyal customers.
Maximizing Your Digital Marketing Strategy
Content Pillars and the Big Picture
Content pillars should be a major component of your overall digital marketing strategy. These pillars that you can apply to market your business on any social media platform, in any form of marketing will help keep your business cohesive on all of your marketing channels.
Now I’m not saying you can’t ever deviate from these pillars, but having them will keep you so organized, save you time, and ensure your authenticity shines bright throughout the interwebs.
Content pillars ensure that all of your marketing channels are working harmoniously towards a common goals. From your website to your email campaigns, from social media to SEO optimization, content pillars provide a consistent framework that ties all of your marketing activities together.
💡 Here’s a challenge for you: create 4-5 content pillars to base all of your content around. These should be topics that you can easily expand on in the form of 6-7 subtopics. All of the subtopics should also be things you can create tons of content around, month after month. If you need help organizing your pillars, check out our marketing content planner.
I help female entrepreneurs transform their dreams into online domination through strategic digital marketing. Book a free breakthrough session to see how I can help you massively increase your presence and productivity online. 👇🏻
